Who We Are


  • Kirk Cannon

    Kirk Cannon

    Managing Partner

    As an award-winning sales leader, Kirk has introduced numerous products to market while maintaining and growing surgeon and distributor relationships for the last 17 years. Kirk has extensive experience in the introduction of new medical devices and capital equipment to the Orthopedic and Neurosurgery markets. Kirk is a native Texan living in Austin, Texas and enjoys playing golf.

  • Armando Valenzuela

    Armando Valenzuela

    Managing Partner

    Armando began his career in the medical industry over 20 years ago. He has worked with various manufactures and distributors over this time to provide him with a vast and diverse knowledge of key industry products and players. Armando is constantly looking to learn about new products and industry trends to help his customers stay head. Armando is based in Houston, Texas and is sneaky good at basketball and baseball.


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    At Blue Water our customers enjoy access to our market reach; from Texas to Michigan, North Carolina to California and even South America we have a network so expansive that we can get your products to new surgeons and hospital systems in a shorter period of time.

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    With over 37 years combined in the industry Blue Water has gained the knowledge and experience that only time can provide. More experience means more insights to help get you where you want to be.

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    Small business, big attention. We take the time to get the know you personally so we can properly represent your interests in the market place. No matter your needs you will receive the same attention to detail from our team.

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    Customer Satisfaction

    We work together across many surgeons, hospitals and device manufacturers to provide you the outcomes you're looking for. At Blue Water we truly care about our customers and ensuring their quality outcomes.